As the most used social media site Facebook is the best place to meet your global audience. Facebook is the most powerful marketing tool that every businessman should use for expanding the area of their business. More than just a meeting place for friends, it has grown into a venue for businesses to market themselves through interaction with customers and self promotion. In this article I will share some Facebook Marketing Ideas that can help you to grow your business.
We can say that Facebook is a perfect place for promoting your business, services or products in the social media. Would be surprise to know that, today more than 1.6 millions people are the active users of Facebook. So Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool to reach potential people. It’s a great space to keep customers informed, develop brand identity, broaden your reach and increase selling.
Benefits of Facebook Marketing for Small Business
As of the first quarter of 2018, Facebook had 2.19 billion active users. So yes, Facebook marketing is a pretty much big deal. It means that you have the possibility to reach out to an endless amount of people and potential costumers. IF you do it right that is. There are a lot of companies competing for the attention, so it is necessary to promote your business in an effective way to the RIGHT audience.
1. Facebook marketing can reach potential customers:
The fact that billions of people are on Facebook every day, even right now as you read this. If your business has a presence on Facebook, it’s another place your customers can interact with you and another place potential customers can find your business. As a small business owner you can’t ignore that huge audience. Proper marketing on Facebook can take your business to the next label.
2. Drive more traffic to your website, blog or shop:
You know that blogging helps businesses grow and social media helps to be establish. All you need to create a business page and increase followers on it. To increase followers and engagements on your business page you need to share great content. At first write educational article on your blog and share it on your Facebook business page to drive more traffic.
Facebook marketing can expose your useful and valuable blog content to new audiences, increasing exposure and awareness for your business.
3. Facebook marketing can increase your SEO ranking:
Search engines like Google, Yahoo and Bing favor websites who have a strong social media presence. Facebook marketing can improve your search engine ranking due to the social signals it creates. All the shares, likes, and comments on your company posts works as a vote on the content. It makes your content more favorable in the eyes of search engines.
4. Market research and spy on your competition:
Facebook page insights provides analytics capabilities for both free and paid posts. Facebook gathers information on your page viewers so that you can get a better sense of the demographic you’re reaching, which is helpful in determining your best practices and figuring out if you’re targeting the right people for your products.
An interesting new feature on Facebook pages lets businesses spy on competitors. Now this doesn’t mean you can look over their shoulders and check out sales or results from their ads — but it’s a great way to see how others in your area and niche are growing on Facebook.
Why is this useful?
If you look at the Pages to watch and see a page has exploded and gained lots of new Likes, you can visit that page to see what they’re doing right. Perhaps a post had huge success and you can copy what they are doing on your page to gain more likes.
This may not give you a ton of insight, but sometimes just a little motivation can cause you to break bad habits on Facebook and improve your posting and advertising.
5. Facebook marketing can sell your services or products:
Ultimately, the purpose of Facebook marketing is to drive sales. Great customer support and engaging content can bolster the impression people have about your brand and eventually lead to more sales.
On your brand’s Facebook Page, you can have a call to action that is most suited for your business. If you offer a SaaS product, you can add a ‘Sign Up’ button or a ‘Contact Us’ button. You can also direct them to the purchase section of your website with a ‘Shop Now’ button.
Facebook ads are fairly cheap compared to a TV-ad spot or print ads. They can feature your product and take them directly to your website, or get them to contact you. They also come with a boost in reach. Your Facebook ads will reach a guaranteed number of potential customers.
Final words on Facebook Marketing:
Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.
Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.
People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality.