The importance of Facebook reviews for your business is extreme. Everyone from school students to top label managements uses Facebook, so if your business doesn’t have a presence there, you are losing potential customers. No matter what areas you are trying to reach, a decent amount of audience in on Facebook, where they are gathering, reading, writing, shopping and sharing recommendations with friends.
Interesting Facts You Might Not Know
85% of consumers use the Internet to find local businesses and 88% of consumers read online reviews. With statistics this high, it is evident that people will be searching for you and seeking out reviews for your business.
So, you can’t ignore the social media giant to your business when trying to attract new customers or boost sales.
Why Facebook Reviews Matters
Site Ranking Benefits
In 2013 Facebook introduced reviews for fan pages. According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness. This meant that customers and clients could leave starred reviews for all of Facebook to see, and now those looking at you on Google can see them too.
When you Google search a company the results page displays the business on the right hand side of the screen (which is the information taken from your Google my Business profile). This box includes address, contact information, opening hours, and links to social media profiles.
It now also shows reviews from the web, including Facebook reviews. This means that anyone who searches for your company on Google will see a rating out of 5, they can then click on that rating and it’ll take them to your Facebook page where they can see the reviews in more detail.
In the 2013 Local Consumer Review Survey, 85% of respondents said they read online reviews for local businesses and 79% of respondents said they trust online reviews as much as personal recommendations. Within that same 2013 survey, 73% said positive reviews make them trust a business more.
Having more reviews for a product means you’ll have a higher conversion rate. This may not seem strange until you notice I said “reviews” and not just “good reviews.” That’s because the presence of bad reviews can also have a positive effect on your conversion rate. A blend of good reviews and bad reviews shows that you aren’t trying to hide anything, and makes the good reviews seem more sincere. Imagine finding a product with hundreds of 5-star reviews and not a bad or critical review in sight—you’d probably be suspicious, wouldn’t you? The more reviews you have, and the more honest they are, the more products you’re going to sell—as long as the negative reviews don’t overwhelm the positive ones.
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It’s also worth mentioning that the importance of online reviews is rising in almost every conceivable area. Google’s local SEO algorithm changes only seem to increase the weight of consumer reviews in visibility and rankings. Plus, new tools and technologies for consumer reviews, such as new review platforms and new mediums like video, are emerging and quickly becoming more common. User reviews are here to stay, and the longer you wait to start optimizing your reviews, the more you stand to lose.
How to get Facebook reviews
Firstly, you’ll need to ensure that reviews are in the tabs on your Facebook page. On the left hand side, you’ll see a list of tabs. Click on Manage Tabs to add or remove tabs. Once you’ve got this option set up, you can start getting people to write Facebook reviews.
Here are three ways you can do that.
Ask: If you don’t ask, you don’t get. Publish a post pointing out the review tab and ask people to spare a minute or two in giving you a review. You can also send out an email to previous customers and clients letting them know how appreciative you’d be if they’d leave you a review on Facebook. You’ll be pleasantly surprised to see how many people will do it!
Interact: By interacting with review comments you’ll show that this is an active area of your page. Leaving it stagnant will discourage people from reviewing you.
Promote across platforms: People who have Twitter have Facebook, people who have Instagram have Facebook. Use other platforms to let users know that they can review you and make the most of your free promotion space.
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The Bottom Line
The simple answer to the questions The importance of Facebook reviews for your business are tremendously important. Not only are they critically important to a vast majority of online shoppers, they’re also responsible for securing your online visibility in organic search rankings, and as they increase in importance and more competitors start doing more to encourage customer reviews, your involvement is only going to become more necessary.