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Latest posts by Golam Rabbani (see all)
- Twitter followers: Is it worthwhile buying? - November 6, 2017
- Importance of Instagram Engagements (followers, likes and comments) - November 1, 2017
- The importance of Facebook reviews for your business - September 15, 2017
So, you run a successful small business. Whether you sell scented candles over the holidays or provide accounting services for big player clients, your business needs a social media marketing strategy to thrive in today’s web-based economy. To start things off, let’s cover the basics: The best of the best social networking platforms when it comes to establishing a social media presence for your small business — today! When managed well, profiles on each of these social networks can allow you to connect with your customers in a targeted and innovative way.
Twitter is the #1 social networking platform I recommend small business owners get set up with immediately. It should be at the forefront of any social media marketing campaign because, if done right, Twitter allows small business owners to engage with their potential customers like no other platform. At first, the 140 character limit may seem, well, limiting, but here’s why it’s worth it (as well as a few drawbacks):
Facebook is by far the biggest contender when it comes to social networking. Businesses have jumped on the bandwagon that used to be exclusive to college students looking for a date, and they’ve jumped on in droves. With targeted ad placements and the ability to create a profile for your business, Facebook is a great way to connect with existing and potential clients and customers alike. Businesses are some of the most commonly liked pages by Facebook users. Some small businesses even operate exclusively off of Facebook, utilizing their photo albums and news feeds as a virtual storefront.
Here are some of the social network’s benefits and pitfalls:
Not only is Linkedin a great way to connect with other entrepreneurs and promote your public image as a business person, it’s a great way to screen and network with potential employees, too. Each profile is like a built-in resume, but Linked-In allows you to see more than just prior positions and educational background. You can tell a lot about a potential employee by the way they manage their professional profile and network with others. Again, here are a few of the benefits and pitfalls:
While being one of the newest big players in social media marketing, Google+ more than holds its own when it comes to features and functionality. Unfortunately, the primary user base for Google+ seems to be social media marketers who wind up talking to each other in the “echo chamber”.
Because of this, many small businesses make the mistake of neglecting their Google+ profiles or ignoring the platform altogether. While you certainly won’t reach as large of a customer base as you might through Twitter or Facebook, Google+ can be an incredibly effective platform for marketing your small business. Here’s why:
Do you have profiles on any (or all) of these sites for your small business? Would you like to see more articles related to social media marketing for business on a specific platform? I’d love to hear about your thoughts and experiences in the comments!
What is your favorite place for social media promotion?
— Golam Rabbani – UK (@AllMarketing24) September 6, 2016