Social Media Marketing for Small Business

Small businesses need to get social – or risk being left behind.   Three easy first steps In today’s world of uber-advancing technologies, small businesses need to remain on par with current social media culture – if they are even to look competitive.   Although we, as small business owners, may not be as up-to-date as we’d like on the latest communication trends, in order to appeal to this generation of customers and the next, it is simply a marketing necessity to get on board.   Use the following 3 easy first steps to catapult your business into the now of social media and finally get with the program –… Read More

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Top Social Media Statistics for Every Small Business

Social media isn’t going anywhere, and small business now realize that. If they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. As a online business owner, it’s important to understand what you’re trying to achieve with social media before you get started. Aim to make your brand as approachable and human as possible. When you do that, achieving increased exposure, top-of-mind awareness and multiple touches across a longer sales cycle become much more realistic. Here are the Top social media statistics for every business. Use them to motivate yourself to work toward a successful social media presence.  … Read More

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Small Businesses: The Importance of Twitter

Despite its growing relevance, many small businesses still aren’t using Twitter to its full potential. But with around 232 million active daily users, business owners need to embrace Twitter as a highly effective, real-time tool for communication. Twitter’s importance goes beyond the global exposure it offers to people and brands. It’s also a listening tool and a means for building community. Here are a few factors that emphasize why Twitter is important for small businesses and how they can benefit from it: Twitter’s community is active. More than 100 million daily active Twitter users post 500 million tweets a day. That means the average Twitter user posts five times a… Read More

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