Around a billion of active users are on Instagram, there are massive opportunities to build your Instagram personal branding and authority. Instagram is all about visuals content and hash tags. Users are more likely to act if they can easily recognize your brand from miles away. To achieve that, you just need to create visuals that are consistent in your own style and branded hash tags. If you execute well, then your brand will be recognized immediately, even if a user only glances at an individual image in their stream. In this article I will teach you how to build your personal brand on Instagram and increase authority.
First of all I would like to tell you that, Instagram branding isn’t an easy task. Gaining the trust, engagement (likes and comments) and attention of Instagram users is not a walk in the park either. All you need times and a lot’s of effort. Lets come to the point and see what are the steps to build your brand and authority on Instagram.
Grow your Instagram following with strategic methods – Instagram personal branding
Most of the people out there don’t know how to build a massive following. But based on our experience since launching the all marketing trends Instagram account, growing your following is not as complicated as it might seem. There’s one tactic in particular that we used to quickly grow our Instagram following to 10,000 in just a couple of weeks. Yes, that is partnering with popular Instagram accounts.
Recommendation: How to Get Instagram Followers Organically and Quickly
At first, create a list of popular Instagram accounts that reach your target audience. When you’ve found most of them, you can then partner with them by paid shout outs or exchange shout outs.
Exchange Shout outs: Instagram personal branding
Exchange shout outs are usually called “share for share.” You share one another’s content, and you both encourage your followers to follow the other account. You get access to their audience, and they get access to yours.
To start with free shout-outs, focus on accounts that have similar reach as yours otherwise, both of you can’t be benefited. The owners of those accounts will be more receptive to a share for share partnership, since both sides will benefit about the same.
But if you want to expand your reach to accounts with huge fan base, you may want to try paying for shout outs.
Paid Shout outs: Instagram personal branding
If you don’t have a handsome amount of budget for Instagram, you may want to skip over this portion, but paid shout outs can be a great way to gain thousands of active followers.
With paid shout-outs, you’re aiming for accounts that have much higher numbers and a strong level ( 5-15%) of engagements. Make sure to ask for a call to action in the shout-out, in which the account owner is actually asking their followers to take action on something. We’ve found the best strategy is to ask for their followers to follow your Instagram account.
As you are going to increase you fan base so, you must need to know about the social proof. Without social proof you can’t reach your target and social media is all about social proof.
What is social proof?
Social proof is the influence that the actions and attitudes of the people around us (either in real life or online) have on our own behavior. The “proof” element is the idea that if other people are doing it (or saying it), it must be correct.
When you’re browsing an Instagram page and see a lot’s of followers you respect, that’s social proof. If you’re cruising an Instagram post and you see that a lots of people likes the post, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof.
If you don’t have enough followers in your Instagram page then other people might not like to follow it. So, it’s better to get at least 10,000 followers and then follow above shout outs method. At all marketing trends we offer variety of social media services (followers and engagements) and you may take help from us. Don’t have enough followers? Well, you may buy Instagram followers now.
Be active and contribute the community – Instagram personal branding
If you are not active on Instagram enough you can’t build your brand and authority. Post regularly and engage with people in the same industry.
- Follow the industry leader and the peoples who might like your products.
- Find related content and engage there by commenting and liking.
It may sound basic, but it works well! One trick that I learn to stand out is to like 2-3 photos of someone then leaving a comment on the third. It’s a surefire way to stand out and get them to follow me back.
Create a branded hash tag – Instagram personal branding
What’s a branded hash tag? It’s your hash tag that can reflect your brand or business. Creating a branded hash tag is a great way to build instant engagements.
A branded hash tag is when people use your hash tag to stand a chance to get featured on your Instagram account. People loves tagging pages and using hash tags on Instagram to get featured. It’s a way to get exposure and get more followers. I do it all the time, and I’ve been featured on some pages. It’s one of my secret tricks to get more followers and engagements.
Take advantage of other popular hash tags. For maximum impact, you need to use hash tags. I recommend you maximize all 30 hash tags if possible. If you don’t know what hash tags to use, a trick is to watch what successful Instagram Influencers or your competitors in your industry are using.
Use live stream and video – Instagram personal branding
If one image worth is more than thousands words so who much worth a video is? If you look at the big brands and celebrities they are using video because live video accelerate the know, like and trust factors that compel potential clients to make an investment in you. Having your face, voice and message in front of so many people via the Internet is an incredible business blessing.
Live stream on Instagram does not save after you go live, which is both good and bad. You are not creating a history of content for your profession, yet this facet creates a sense of urgency in that people know that if they don’t hop on when you’re live, they’ll miss your message. Live video is authentic by its very nature. You can post on the fly very easily from your smart phone.
Instagram video is a wonderful tool for the short snippets of video you want to share with your audience, and in this case, the video will save itself in your profile newsfeed. You can even use Instagram video to enhance a style pattern by intermittently including video with images. Instagram video also has a filter feature that allows you to produce video in sepia, chrome or black and white, which adds additional versatility and fun.
Just create a video about your business, service, product and post it in Instagram. Then drive huge engagements and take your business to the next label.
Honorable recommendation: Instagram Marketing Guide
Hope, you have got some helpful ideas to build your brand and authority on Instagram. Keep in mind that, engagements (likes and comments) is very important to build a brand. So, keep eye on increasing engagements otherwise you can’t reach your goal.