You might hear these words top post, trending post, viral post! Gaining viral status on Instagram platform is always the dream for the Instagrammers. Going viral on Instagram can bring huge benefits, including organic followers, engagements and ultimately sales. So how does one start going viral on Instagram? Well, it isn’t that difficult. By gaining hundreds of thousands of views, comments and likes, you can take your brand to the viral spot. Are you ready to go viral on Instagram? Well, let’s start.
Instagram’s top posts is great place to sit for a business, especially if you want to go viral. Well my friend, there are 3 key things you need to do in order to maximize your chances of going viral on the Instagram community:
- Get more followers first.
- Post perfect content regularly.
- Boost engagement quickly after posting.
All Marketing Trends Research:
At all marketing trends we followed 100 different posts from popular Instagram page over the course of 30 days, tracking likes, comments, and views as our metrics. The accounts we studied had follower counts ranging from 100k to 5 million. Our goal was to evaluate the relationship between the number of likes and comments on a post and the number of views it gathered.
Likes within an hour and total number of comments were the most significant factors in predicting the virility of a post. Our analysis found that the two act independently. A post can go viral based on likes and comments. It’s better if you have both.
An Instagram post’s lifetime is 24 hours and you have to get engagements within this time. The first, most obvious thing to note here is that the performance of a post in the first hour is a strong predictor of its long term success. So, try to get engagements within an hour, as much as possible. If you see a post light up within an hour of posting, you can be pretty sure it will go viral. Our analysis indicates that likes and comments both are important. It’s better if you get 5 to 10% comments
1. Get more followers first (Go viral on Instagram)
Having more followers is the first step to go viral on the community. Without lot’s of followers it’s quite impossible to go viral there. If your post has thousands of likes or views but a few followers, it looks odd. People will think the likes or views you got are fake. More followers on your account shows social proof that your business is establish or you are popular one. People don’t want to engage with unknown or the less popular one.
If you want to grow your social media account quickly or want more engagements on your post you must need enough followers. With few followers and low engagements it’s hard to promote any business in social media. In social media people want to listen from popular account. Not from an account which has a few or average amount of followers.
In Instagram people judge an account by it’s followers count. Every followers on your Instagram page works as a vote for your brand / business. Now a days this is not too hard to get millions of followers over a month. All you just need to know the proper ways.
Few days ago I wrote an article: How to Get Instagram Followers Organically and Quickly you may read it.
2. Post perfect content regularly (Go viral on Instagram)
A perfect content should have good caption, targeted hash tags, call to action and quality image / video. As Instagram is a visual platform so make sure the image / video can describe the service you are offering on the post.
Hash tags are same as blog post category. So, make sure to use proper hash tags according to your post. As you want to go viral on the community so it’s important to create a branded hash tags. Take a deep research on the community and find out which hash tags are using the industry leaders. Make a list of them and use the proper tags in your every post. You may use up to 30 tags in every post.
Most people go for the large and most popular hashtags at the first time, this is wrong. Just use relevant hash tags and use 5 to 10 most popular tags on every post.
To create a call to action on Instagram, you just need to ask your followers to do something after reading your caption! You can ask them a question about what they’re up to this weekend, or what they think of a new product, and tell them to leave their answer in the comments.
Here is an example of perfect post with quality image, caption, call to action and hash tags:
3. Boost engagement quickly after posting (Go viral on Instagram)
Once you’ve posted perfect content, you need to focus on getting as much engagement on your post as quickly as possible. In order to go viral you need a lot of engagements, and you must need to gain it fast. That means doing everything you can to boost engagement immediately after posting.
As I have mentioned earlier where engagement is important, but quick engagement is even better. Trending posts take their position within the first 24 hours of posting, so you need it to happen fast. For that again you should post at the right time and add the right mix of hashtags to gain followers on Instagram fast. The more followers you have on Instagram, the higher is the chance of going viral.
Finally, post regularly quality content and hope you can see you at the trending section in a few day.