Social media are the most visited sites in the world now. Big brands and small business are using social media so reach more people. Most of them are paying people on site like Instagram to promote their business, service or product. You can become one of those sponsored member by developing your Instagram page. Have you ever wondered how people get sponsored on Instagram? Well, read this article and end of this article you can know everything.
Why do people pay for sponsored posts on Instagram?
Every brand, business or individual, anybody who sells a product or service online needs to get people’s attention and traffic to their website. Although they could build an audience themselves, it’s hard to build a great community. On the other hand it’s easier to buy a shoutout or promotion from someone who already has a large Instagram audience. By sponsored post they can reach various peoples audience.
An influencer is is that person who built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are taste makers, trendsetters and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that and so they partner with influencers instead and pay them to do a sponsored Instagram post that help get the word out about their products.
How much do the celebrities earn from Instagram post?
While we’re all dreaming of that $100k a year salary boost, these stars are absolutely raking it in with their social media posts.
These are the top 10 earning stars on Instagram, and all FIVE Kardashian/Jenner sisters make the list…
- Selena Gomez – 138 million followers – $550,000 per post (estimated).
- Kim Kardashian – 113 million followers – $500,000 per post (estimated).
- Cristiano Ronaldo – 132 million followers – $400,000 per post (estimated).
- Kylie Jenner – 110 million followers – $400,000 per post (estimated).
- Kendall Jenner – 92.2 million followers – $370,000 per post (estimated).
- Khloe Kardashian – 76.6 million followers – $250,000 per post (estimated).
- Kourtney Kardashian – 64.5 million followers – $250,000 per post (estimated).
- Cara Delevingne – 41.2 million followers – $150,000 per post (estimated).
- Gigi Hadid 41.4 million followers – $120,000 per post (estimated).
- Lebron James – 38.8 million followers – $120,000 per post (estimated).
How much to charge for each Instagram post as an Influencer?
This is really hard to tell the exact amount what you should charge. The industry standard is around $10 per 1,000 followers if you have 10% or more engagements rate.
In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per Instagram post. This is just to give you an idea of what some brands are willing to pay.
Keep in mind that, you are a new influencer and it’s not all about making money. Try to charge as less as possible and build up relationship to various brand. If they can be benefited from your post you can increase the price at any time.
How brands and companies evaluate potential sponsors on Instagram?
Most brands usually look for numbers first, then engagements rate. If you have millions on followers but very low engagements rate, it would be hard to get sponsored post. On the other hard if you have several thousands followers and good engagements rate it would be easy to get sponsored post for your Instagram page.
So, the engagements rate is very important to get sponsored post. It’s good if you have more than 100k followers and 10 to 30% engagements rate.
The brand and companies always look for the followers counts and engagements rate. If you have 100k followers then you must need to have 10,000 engagements (likes, views, comments) on each post.
Now it’s time to increase followers and engagements for your Instagram page. I have written several article on this topic so I am not going to write here about it. Below are some articles that can help you.
How to get sponsored on Instagram?
You already know what you need to get sponsored post on Instagram, now it’s time to get sponsors. Before going to the main point I want to remind you once again that it’s all about number count to get sponsors. You must need huge followers and enough engagements.
#1 Use third party to get sponsored on Instagram
There are plenty of third party website they offer the opportunity to make money on Instagram. You may use them to get sponsored post.
Recommendation: How to make money on Instagram
#2 Get sponsor directly
Make a list of your favorite brand:
Before getting brand sponsorship this is important to make a list of your favorite brands that you like to promote. Make sure the brands niche is same as you. Smaller brands are good to start with.
You can see if the brand is already using influencers. As you know many brands are not employing influencers, and you don’t want to waste your time trying to convince them to. You can look at Instagram using #sponsored #ad hash tags and see who is sponsoring them.
Tag the brands when you post about them:
Don’t forget to tag the brand when you feature them in a post. This increases the chance that they will see it, as will the brand’s fans and followers.
Have the option to contact you:
Make it clear to the brand and company that you are easy to communicate with. You can post your professional email address in your Instagram profile. If you have a blog or website linked to Instagram, you can add information there that says you are interested in partnerships.
Reach out to the brand through direct messaging:
After interacting with the brand’s posts, you can send a direct message on Instagram explaining why you think this partnership would be a good idea.
Additionally, you can search for the email address of the company from their Instagram page. After getting theeir web address you can sent them an email using the contact form.
Final words to get sponsored on Instagram:
Numbers matter when it comes to get sponsored on Instagram. Brands are looking to get in front of as many eyeballs as they can. Which means if you want to get serious about doing sponsored Instagram posts, you’ll need to focus on growing your Instagram followers and engagements consistently.