You might heard that 2018 is going to be the year of Social Media. If you have a small or medium size business and want to grow it, you must need to keep eye on social media marketing trends. As the biggest and most popular social media site, Facebook will take the game and play vital roll to take your business to the next label. As the number of mobile internet user is increasing day by day. So, if you want to promote your business online, you must need to reach those user. You would be surprise to know that 90% Facebook user use mobile devise to explore feeds. So, only Facebook can be the right place for you to promote your small or medium size business. Read this controversial article and find out more about Facebook Marketing.
Facebook Ads : Facebook Marketing Tips #1
Facebook Ads can help you connect with a specific, targeted audience from every corner of the world. As a result, your brand will appear in front of the potential audience and help you reach your conversion goals. Facebook offers variety of ads option, from which you should choose one for yourself.
Different types of Facebook advertising are Carousel style ads, Page Post Engagement ads, Page Likes ads, Brand Awareness ads, Link Click ads, Lead Generation ads, Store Visits ads, Video ads and so on.
As a small business owner this is important to find out which ads option is best for you. I think Page Likes ads is very effective with limited budget. It will help you to get Facebook Page Likes on your business page. Once you have a decent amount of likes you can promote your service to them at any time you want.
Use Emojis : Facebook Marketing Tips #2
Believe it or not emoji can drive more peoples attention than normal post. Post with emojis looks more natural and you may use them around a post even before a person has had a chance to read it. In simpler terms, sprinkling an emoji into your social copy can earn you more eyeballs, attention, and reach ( In emojis: 😜 = 👀 + ⏳ + 🚀).
Use Memes and Quotes as Image : Facebook Marketing Tips #3
Post with memes can go viral easily than normal post. Memes are only as effective as they are culturally relevant, easy to replicate and properly timed. Look various social media for memes that are trending right now and find ways to adopt them into your social marketing strategy that relate to your brand.
A picture is worth a thousand words. Adding quotes on top of an images can be part of an effective strategy. When you quote popular words, you also borrow some of their speaker’s credibility by associating yourself with them. So look for quotes that come from the people your audience adores and loves.
Use Video : Facebook Marketing Tips #4
If you’re looking to tell a story on Facebook, video is likely the best option. Recently, video has gained a lot of buzz in the social media. In fact, a Facebook exec predicted the social media platform will be all video by 2021.
You might not know that, 45% of people watch more than an hour of YouTube or Facebook videos a week and 100 million hours of video are watched every day on Facebook. As a small business owner you can’t ignore that, if you’re not producing video content, you’re not taking advantage of the full potential of video sharing platforms.
With video, you can build a stronger reputation and expand the reach of your brand further by investing in high-quality and compelling video content that the viewers really love. As you can see, not taking full advantage of social media is a big mistake. In a market as competitive as today, social media is an indispensable internet marketing instrument that can help take your business to the next level.
Use Facebook Messenger : Facebook Marketing Tips #5
Facebook messenger lets people communicate with brands and businesses across the world for free. It is just like texting, but you don’t have to pay for every message because it works with your data plan. This is perhaps what makes Messenger so popular.
According to Facebook’s study, more than half the population use Messenger as their preferred messaging app. You can add Facebook messenger in your webpage to connect with your community and customers, make business personal and drive results.
Increase Page Reviews : Facebook Marketing Tips #6
85% of consumers use the Internet to find local businesses and 88% of consumers read online reviews. With statistics this high, it is evident that people will be searching for you and seeking out reviews for your business.
In the 2013 Local Consumer Review Survey, 85% of respondents said they read online reviews for local businesses and 79% of respondents said they trust online reviews as much as personal recommendations. Within that same 2013 survey, 73% said positive reviews make them trust a business more.
Are You Making These Facebook Marketing Mistakes?
1. Incomplete page: Make sure your page has no blank space and all blanks must be filled out completely.
2. Posting too frequently: You are building relationship with your audience so don’t focus on the frequency of the postings but the quality of the content. You may post with the right mix of photos, videos, and engaging polls or surveys that will enhance customer interaction on your page. With this strategy, the end goal is to get more engagements with fewer posts.
3. Asking for engagements: Never ask people to engage with your post. If your post is good enough engagements will come automatically.
4. Disregarding Facebook Insights: Use Facebook insights and find out which posts are getting more engagements. Also find out, what time you had posted them. Now, try to use same quality post on the same time. By doing this, you can stick to those posts and contents that gather more interactions and reach more audiences.
In conclusion on Facebook Marketing
In Facebook marketing, there is no magic formula and not even Marketing Lancers could do give you results overnight. Marketing, especially on social media platforms takes time and effort. In most cases, you will only see significant growth after three to six months of continuous marketing on digital platforms. Always remember that Facebook is not a one-step solution that fits everything you want (growth, fans, sales etc.). While Facebook marketing can be configured to fit your specific needs, avoid cramping all your goals in just one campaign.