With the rapid growth of internet, websites are growing day by day. Everyday thousands of new people starting new website. Many of them don’t have enough experience of SEO and backlink. They don’t know what is backlinks and how to create it. That’s why I am writing this article and end of the article you can know everything about backlinks and the ways to create backlinks properly.
What are backlinks? (create backlinks properly)
Your website link to another website is called a backlink. Backlinks also called incoming link, inbound link, inlink, inward link, and citation.
Why do you need backlinks? (create backlinks properly)
Backlinks are very important for Search Engine Optimization because they works as a vote for your website. It helps search engine to measure your content value. If many site link to your website, search engine will consider it as valuable, and therefore you will get higher ranking in search visibility.
Besides, backlinks can help search engine bot to crawl your website and ensure indexing in search engine. It also help you to get domain authority and trust. The more quality backlink your website have, the more domain authority and trust it will get.
Another great benefits of backlinks is getting referral traffic to your website. Referral traffic are important for a new website. Make sure to get backlink from niche related articles.
Types of backlinks? (create backlinks properly)
There are two types of backlink. One is follow and another no follow. A backlink can be both contextual or naked. Both follow and no follow links are important for your website to maintain a good reputation. If a website has majority follow link or only no follow link then search engine may consider it as spam. So, too much follow link or too much no follow link both can harm your website. So, the best option is to keep the ratio in a normal range. You may have 50% follow and 50% no follow backlinks.
Follow link: Follow links are links that count as vote, push SEO link juice and boost the authority of the linked sites and help them go higher in the SERPs as a result.
No follow link: No follow links are links that does’t count as vote, does’t push SEO link juice and does’t boost the authority of the linked sites and does’t help them go higher in the SERPs as a result.
What is a high quality backlink?
Getting backlinks for your website is very easy but this is hard to get high quality backlink. One high quality backlink worth is more than hundreds normal backlinks. So, before start link building make sure you are making high quality backlinks for your website.
According to search engine optimization terminology, a high quality backlink is a backlink that links to your web site using your key words, and also appears on a web site that has the similar content topic as your own web site.
Example: Check out below image for your easy understanding!
What you should consider before getting backlink from a website?
1. Domain authority:
Domain authority is scored on a scale of 1 to 100 (the more score the best) using an algorithm designed by Moz. It’s easy to get a score 20 – 30 for your domain. Authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent. You can view a website’s DA by using MozBar (a free Chrome-extension).
Make sure you are getting backlink from a high authority site.
2. Domain spam score:
This is another quality score by Moz on a scale of 1 to 17 (the less score the best). The more spam flags triggered, the more likely that site is to be penalized /banned by search engine.
So this is important to be sure that you are getting backlinks from low spam scored site.
Here’s how spam score breaks down:
Low Risk – 0 to 4 spam flags.
Medium Risk – 5 to 7 spam flags.
High Risk – 8 to 17 spam flags.
3. Website traffic:
When you build free backlinks website traffic are not important. But if you buy backlinks via guest posting or sponsored post or paid directory listing then website traffic is important. As you are spending money for the backlinks, so website traffic is important. The more traffic a website has the more value it can drive providing referral traffic to your website.
How to create backlinks? (create backlinks properly)
Hope you have got some ideas to create backlinks properly for your website. Now it’s time to create quality backlinks. There are several ways to create backlinks. Here are twelve:
1. Guest blogging
Guest blogging is the free way to reach new audiences. By contributing articles on other popular websites, you’ll get your content in front of their readers and get more exposure. It’s not just about the backlink, but about increasing your brand reputation or your social media followers.
Guest blogging can help you to get new audience for your website. In case you have doubts about guest posting, consider that even Google accepts guest contributors on its Google Analytics blog. Check out below image from twitter for your easy understanding.
This is the best way to create backlink and build authority. As this is a paid option so you have fully control over the content. You can write the content properly that can introduce your business, service or products properly. You also have the option to get shoutouts from the website that can take your business to the next label.
When it comes to promoting new business, many individual and companies still rely on display advertising rather than sponsored posts. They might not know that the average display click through rate is very low. If you want targeted traffic to your business that can convert then sponsored content is the best option for you. It can help you to drive targeted traffic, increase domain authority and get higher ranking on search engine. Plus sponsored post can build your brand reputation.
3. Profile backlink
There are thousands of social media sites, forum site and other sites that allows creating profile there. You may create profile and create backlinks. Don’t trust sites like fiverr where sellers are offering cheap services and spammy links.
4. Directory backlink
There are plenty of web directory in the world. Just search in google and find out some quality directory according to above tricks and try to get backlinks from them. You can get backlinks from both paid and free directories.
5. Press release backlink
Press releases are yet another way that you can use to get backlink for your website. Like everything else that you write and distribute online, the press releases should be search engine optimized with keywords.
A press release is a promotional writing about your company that comes off like a news article. You should have something new or exciting that you are announcing in your press release that makes it “news” worthy.
There are not many free press release sites where you can post your press releases, but there are many free sites to use. You can do a Google search to find a press release site or free sites where you can distribute your free press releases.
Again, the purpose of using the free press release distribution using SEO is to distribute more links online. The more links that you distribute, the more your site will rise in ranking in the search engine results pages.
There are plenty of back hat methods to create backlinks. Don’t follow them to get quicker results. Google is changing their search engine policy every couple of months. So, try only the white hat methods and stay safe on search engine ranking.