Social Media Management : Why It’s Important

Social media management is a growing trend among businesses because it can improve results drastically. That’s because the tools that you can use to manage your social networking give you a great deal of information that can help you gain more followers, become more relevant to the followers that you do have, and ultimately, grow your business through social media. Before we get into why social media management is so important, let’s first define the term. You know what social media is. Social media management is just the methods that you use to maintain and update those social networks.   These days, many companies have a specific person or team… Read More

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5 Ways to Get More Twitter Followers

So you want people to follow you on Twitter!   Those who are new to Twitter often have difficulty getting started. In fact, everyone I have introduced to Twitter has told me that they don’t tweet because they don’t understand it. Nothing could be farther from the truth. Twitter is fun, easy and it can be done by anyone who understands how to use a Facebook account. One of the first things that concerns new Tweeters is their number of followers. A small follower count is discouraging and can lead to abandoned accounts. Fortunately, there are a few simple ways for new Tweeters to legitimately gain a moderate follower count… Read More

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5 Tips: Promoting Your Business on Twitter

Twitter promotion is one of the main reasons that businesses of all sizes have been flocking to Twitter. Twitter can be an integral component of any plan to market your business on Social Media (others include Facebook, LinkedIn, and Pinterest). Twitter lets you instantly get the word out about your product, service, project, or idea. But to promote your business on Twitter effectively, you have to be the sort of poster that people will choose to follow, as only your followers will ever see your tweets (posts).   What you have to do to get followed? Just follow these Twitter promotion rules:   How to Use Twitter Tip #1) Don’t… Read More

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Small Businesses: The Importance of Twitter

Despite its growing relevance, many small businesses still aren’t using Twitter to its full potential. But with around 232 million active daily users, business owners need to embrace Twitter as a highly effective, real-time tool for communication. Twitter’s importance goes beyond the global exposure it offers to people and brands. It’s also a listening tool and a means for building community. Here are a few factors that emphasize why Twitter is important for small businesses and how they can benefit from it: Twitter’s community is active. More than 100 million daily active Twitter users post 500 million tweets a day. That means the average Twitter user posts five times a… Read More

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4 New Twitter Stats to Help You Turn Followers Into Customers

As a small business owner you know the importance of social media as a low-cost, effective, and potentially explosive means to grow your business. However, you also know that in order to derive any actual benefit, it takes time, effort, and know-how to build a following large enough to deliver tangible results.   In this post, we’ll be covering the importance and value of Twitter and how the social network is proving it can boost your bottom line.   Let’s start by highlighting some of the basics. The seven-year-old platform has managed to rack up 200 million monthly active users who altogether send out more than 400 million tweets a… Read More

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Social media provides a 3:1 return on investment, claims IAB study

For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings. Research found four out of five consumers would be more inclined to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media said they would trial a brand’s product.   The study of the social media activity of Heinz, Kettle and Twinings over an eight-week period found there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed… Read More

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How To Use Twitter To Boost Your SEO

As social media grows and continues to become more popular, businesses are joining in on the hype to gain sales, stay in touch with customers, and so much more. Twitter is one of those popular social media sites, and many companies are taking advantage of Twitter to use for Search Engine Optimization or SEO. If you are interested in doing the same, here are some tips to get you started in so you can start using Twitter for SEO and enhance your business considerably! SEO Basics In order to understand the benefits of using Twitter for SEO, you need to understand how search engines work. Search engines use an algorithm… Read More

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Make The Most: Your Business on Twitter

Originally the stomping ground of the media and tech crowd, Twitter is now far more broad-ranging, as increasing numbers of celebrities and press coverage spread its appeal to a wider audience.   Although it has been around since mid-2006, the end of 2008 was its time to shine. Having made its name scooping conventional news sources during the Mumbai massacres, the site sparked a large number of newspaper articles about why it is (and why it isn’t) set to be the social media phenomenon of 2009. This guide will give you an introduction to Twitter, and what it can do for your business. What is Twitter and how does it… Read More

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Knowing Your Audience Is Key To Any Marketing Success

Tools are emerging to help understand who your social audience really is.   An argument has emerged between a high school friend and me about what the first rule of writing is. She insists it was Layne Tackett’s freshman English class where we learned the K.I.S.S. rule, or keep-it-simple-stupid, was the first rule of writing. I argue that it was Jeanne Williamson’s sophomore one in which we learned what I think is the No. 1 rule for writing: Know your audience.   Of course, the disagreement could well be rooted in the fact I didn’t pay attention in school until roughly my first semester of grad school, but that is… Read More

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How Much Is A Tweet Really Worth?

So, you’ve decided to set up a Twitter account for your brand. How much return can you expect on that first tweet of the day? The answer: about $25.62.   That’s the conclusion that SumAll, a data visualization and analytics company, reached after a review of over 900 of its customer’s social media efforts. Retweets, they found, diminished revenue a bit – each retweet only garnered around $20.37. The company also found that the first tweet is the one that generates the most return. After that, it takes about 6-8 tweets a day to double the revenue earned. Overall, though, the company estimates that a successful Twitter marketing strategy could… Read More

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